R E D Marketing
$14.99
Cree campaas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologia transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipoteticas que suenan sensatas y adopte el enfoque sistematico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevo a cabo para dirigir Taco Bell y KFC a un crecimiento de dos digitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudara a todos los miembros de su empresa a comprender que funciona realmente para impulsar el crecimiento sostenible de la marca y el exito empresarial.
En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rapidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el metodo R.E.D. (Relevancia, Facilidad, Distincion).
Su metodologia simple no requiere terminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:
*Relevancia: es relevante para el mercado?
*Facilidad: es facil de acceder y utilizar?
*Distincion: Se destaca de la competencia?
Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaos en todo el mundo con los ultimos descubrimientos en marketing, neurociencia y economia del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 paises, su marca puede establecer y lograr una verdadera campaa de marketing revolucionario usando R.E.D. Marketing.
R.E.D. Marketing
Create innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.
Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.
In 2011, Greg Creed had just been eleva
in stock within 3-5 days of online purchase
SKU (ISBN): 9781400247073
ISBN10: 1400247071
Greg Creed | Ken Muench
Binding: Trade Paper
Published: June 2023
Publisher: Groupo Nelson
Print On Demand Product
Related products
-
Kingdom Family Devotional
$18.40Add to cartThis new devotional from Dr. Tony Evans and his son Jonathan Evans will provide both single and married parents with a resource tool to maximize those family devotional times, such as the dinner hour or bedtime. The family virtues-based devotional provides 52 separate topics, one for each week of the year, and five devotionals within each topic that will guide devotional times Monday through Friday. This is a wonderful way to build a spiritually strong family week by week, day after day-a perfect way to head into the weekend. Topics range from the basics of the faith-such as salvation, spiritual warfare, prayer, forgiveness, and discipleship-to essentials of living as followers of Christ: money, prayer, family, friends, and priorities. The subject matter is simplified so even young children can grasp important concepts. This is a perfect resource for busy families.
-
Kingdom Heroes : Building A Strong Faith That Endures
$18.40Add to cartAre you living by faith?
Daily, each of us must choose between giving in to the world’s pressure to trust in ourselves, or yielding to God’s desire for us to hand control over our lives to Him. While following God’s directions when you don’t see immediate results can be difficult, the payoff will always be tremendous.
Join Dr. Tony Evans as he looks at those who are in the Bible’s Hall of Faith–Old Testament heroes such as Abraham, Noah, and Rahab, who let God lead their lives–and how their journeys can help you understand what it means to walk in faith. In Kingdom Heroes, you will discover how you can…
*commit to giving God your very best in everyday life
*use trials as opportunities to strengthen your faith
*leave a strong spiritual foundation for the generations that follow youAre you ready to leave the world behind and follow Him? Kingdom Heroes will motivate you to stop relying on your own strength and experience God’s unlimited power in your life.
-
Experiencing God Together
$15.99Add to cartLearn to Love Well When You Give Love Away
Jesus has empowered you to be His hands and feet to others. And you don’t have to go far to be Jesus to others. You can share His life and love with the people you meet every day.
In Experiencing God Together, Dr. Tony Evans demonstrates how you can be a channel of God’s blessings to others. Whether you are learning to love those around you, providing hospitality for strangers, or offering forgiveness to those who harm you, Scripture offers instruction for how you can show God’s love for others as you live in community.
When you give God’s love away to others through tangible acts, you will experience His presence in new and meaningful ways.
-
Person Of Interest
$24.99Add to cartDateline featured cold-case detective and best-selling author J. Warner Wallace investigates Jesus, the most significant person in history, like one of his “missing body, cold-cases,” demonstrating why Jesus still matters today, even in a world that is skeptical of the Bible.
Detective J. Warner Wallace listened to a pastor talk about Jesus and wondered why anyone would think Jesus was a person of interest.
Wallace was skeptical of the Bible, but he’d investigated several “no-body, missing person” cases in which there was no crime scene, no physical evidence, and no victim’s body. He successfully identified and convicted the killers in these cases, even without evidence from the scene.
Could the historical life and actions of Jesus be investigated in the same way? Could the truth about Jesus be uncovered even without a body or a crime scene? In Person of Interest, Wallace describes his own personal investigative journey from atheism to Christianity, as he employs a unique investigative strategy to confirm the historicity and deity of Jesus–without relying on the New Testament manuscripts.
Imagining a scenario in which every New Testament document has been destroyed, Wallace carefully sifts through the evidence from history alone to reconstruct the identity of Jesus as the world’s most important person of interest.
Person of Interest will:
*Invite readers into the life of a cold-case detective as he uncovers the truth about Jesus, using the same approach he also employs to solve a real murder case*Teach readers how to become good detectives, using an innovative and unique “‘fuse’ and ‘fallout'” investigative strategy they can also use to examine other claims of history
*Show how Jesus changed the world and why He still matters today
*Help readers to explore common objections to Christianity
Creative, compelling, and unique in its approach, Person of Interest will strengthen the faith of believers, while engaging those who are skeptical and distrusting of the New Testament.
Reviews
There are no reviews yet.