R E D Marketing
$14.99
Cree campaas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologia transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipoteticas que suenan sensatas y adopte el enfoque sistematico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevo a cabo para dirigir Taco Bell y KFC a un crecimiento de dos digitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudara a todos los miembros de su empresa a comprender que funciona realmente para impulsar el crecimiento sostenible de la marca y el exito empresarial.
En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rapidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el metodo R.E.D. (Relevancia, Facilidad, Distincion).
Su metodologia simple no requiere terminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:
*Relevancia: es relevante para el mercado?
*Facilidad: es facil de acceder y utilizar?
*Distincion: Se destaca de la competencia?
Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaos en todo el mundo con los ultimos descubrimientos en marketing, neurociencia y economia del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 paises, su marca puede establecer y lograr una verdadera campaa de marketing revolucionario usando R.E.D. Marketing.
R.E.D. Marketing
Create innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.
Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.
In 2011, Greg Creed had just been eleva
in stock within 3-5 days of online purchase
SKU (ISBN): 9781400247073
ISBN10: 1400247071
Greg Creed | Ken Muench
Binding: Trade Paper
Published: June 2023
Publisher: Groupo Nelson
Print On Demand Product
Related products
-
Draw The Circle
$18.99Do you pray as often and as boldly as you want to? There is a way to experience a deeper, more passionate, persistent, and intimate prayer life. Drawing from forty days of true stories, Mark Batterson applies the principles of his New York Times bestselling book The Circle Maker to teach us a new way to pray. As thousands of readers quickly became many tens of thousands, true stories of miraculous and inspiring answers to prayer began to pour in, and as those stories were shared, others were bolstered in their faith to pray with even more boldness. In Draw the Circle, through forty true, faith-building stories of God’s answers to prayer, daily scriptures and prayer prompts, Batterson inspires you to pray and keep praying like never before. Begin a lifetime of watching God work. Believe in the God who can do all things. Experience the power of bold prayer and even bolder faith in Draw the Circle.
Add to cartin stock within 3-5 days of online purchase
-
Kingdom Family Devotional
$18.40This new devotional from Dr. Tony Evans and his son Jonathan Evans will provide both single and married parents with a resource tool to maximize those family devotional times, such as the dinner hour or bedtime. The family virtues-based devotional provides 52 separate topics, one for each week of the year, and five devotionals within each topic that will guide devotional times Monday through Friday. This is a wonderful way to build a spiritually strong family week by week, day after day-a perfect way to head into the weekend. Topics range from the basics of the faith-such as salvation, spiritual warfare, prayer, forgiveness, and discipleship-to essentials of living as followers of Christ: money, prayer, family, friends, and priorities. The subject matter is simplified so even young children can grasp important concepts. This is a perfect resource for busy families.
Add to cartIn stock
-
Our Love Is Here To Stay
$21.99Marriage is full of changing seasons-some bright with promise, others more challenging. Strong marriages require daily maintenance-and a strong, mutual commitment to the God who enables us to love and persevere.
Designed to help you pray and consider God’s Word together, each devotion offers practical, biblically grounded advice that will encourage you to deepen your relationship with God and draw closer to each other.
“It is our hope that God will use these daily devotions to help you enhance the spiritual, emotional, and personal development of your marriage relationship. Then you, too, will be able to look with confidence into the future and say, ‘Our Love Is Here to Stay!'”
Add to cartOnly 1 left in stock (additional units can be purchased)
-
Prayers For Victory In Spiritual Warfare
$14.99Spiritual victory is a privilege to be enjoyed by every Christian. Why then do you seem to encounter so many obstacles in your daily life?
One answer may be that you have not yet learned how to stand strong in the victory that is already yours in Christ. The enemy of your soul has gained the upper hand and you feel defenseless against his attacks.
But are you really defenseless? No, says Dr. Tony Evans. God has given you powerful weapons to help you withstand the onslaught of Satan’s lies.
These prayers, based on Dr. Evans’s life-changing book Victory in Spiritual Warfare, will help you stand against the enemy’s attacks on your:
spiritual life
family relationships
alcohol and drug-related strongholds
financial crisis
sinful compulsionsPrayers of victory that cover these and other vital areas of your life will help you retake the ground Satan has wrongly usurped in your life.
Add to cartIn stock
Reviews
There are no reviews yet.