R E D Marketing
$14.99
Cree campaas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologia transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipoteticas que suenan sensatas y adopte el enfoque sistematico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevo a cabo para dirigir Taco Bell y KFC a un crecimiento de dos digitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudara a todos los miembros de su empresa a comprender que funciona realmente para impulsar el crecimiento sostenible de la marca y el exito empresarial.
En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rapidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el metodo R.E.D. (Relevancia, Facilidad, Distincion).
Su metodologia simple no requiere terminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:
*Relevancia: es relevante para el mercado?
*Facilidad: es facil de acceder y utilizar?
*Distincion: Se destaca de la competencia?
Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaos en todo el mundo con los ultimos descubrimientos en marketing, neurociencia y economia del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 paises, su marca puede establecer y lograr una verdadera campaa de marketing revolucionario usando R.E.D. Marketing.
R.E.D. Marketing
Create innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.
Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.
In 2011, Greg Creed had just been eleva
in stock within 3-5 days of online purchase
SKU (ISBN): 9781400247073
ISBN10: 1400247071
Greg Creed | Ken Muench
Binding: Trade Paper
Published: June 2023
Publisher: Groupo Nelson
Print On Demand Product
Related products
-
Kingdom Heroes Workbook (Workbook)
$9.99Add to cart“Faith is confidence in what we hope for and assurance about what we do not see.”-Hebrews 11:1
You must act out your faith before you can harvest the fruits of trusting God. But what does that look like in everyday life? As you look to people in the Bible who walked with assurance in God’s power, you’ll discover you can be confident that He will always provide for those who follow Him.
Dr. Tony Evans’ Kingdom Heroes Interactive Workbook-which can be used on your own or with a group in companion with the Kingdom Heroes DVD-will help you refine your reliance on God’s strength. Learn from the examples of biblical role models like Noah, Abraham, and Rahab so you can experience what it means to live by faith in your daily life.
Complete your experience with:
Kingdom Heroes
Kingdom Heroes DVD -
Prayers For Knowing God
$14.99Add to cartTransform your understanding of God from head knowledge to heart knowledge
Prayer is vital to your ability to deepen your faith. God gave you this incredible tool not just so you can ask Him to meet your needs, but so you can more fully recognize His role in your life as father, provider, and friend.
In Prayers for Knowing God, pastor and author Dr. Tony Evans is here to guide you through the dynamic use of biblically based prayer to better understand your Creator. These thoughtful and intentional prayers are designed to help you experience God’s character and nature on a spiritual, emotional, and individual level, and reflect daily on the work He is doing in your life.
Faithful prayer will keep you growing in your relationship with God no matter how long you’ve followed Him. This book will help transform your walk as a Christian, putting the knowledge you’ve gained from Scripture into practice through an active, personal connection to your heavenly Father.*
Can be used in companion with The Power of Knowing God
-
Praying Through The Names Of Jesus
$14.99Add to cartAre You Making the Most of Praying Jesus’ Names?
In the Bible, names are significant–an important window into who someone is. The names of Jesus give us rich insight and deeper understanding of His power, His sacrifice, and His love for us.
In Praying Through the Names of Jesus, Dr. Tony Evans serves as your guide as you learn what it means to call on all of Jesus’ names. As you get to know the significance and power of His many names in Scripture and what they reveal about His character, you will experience an even closer relationship with the Savior.
Through devotions and prayers, you will meet Jesus as Immanuel, Prince of Peace, Lamb of God, Great High Priest, and Son of God. Draw nearer to Jesus and transform your prayer life as you petition His names every day!
-
Kingdom Race Theology
$11.99Add to cartThe 2020 murder of George Floyd ignited a racial firestorm throughout America, provoking lament and grief over a long history of tragedy. The widespread protests gave way to a heated discussion about terms such as systemic racism, white privilege, and Critical Race Theory, all framed by the slogan “black lives matter.” The beginnings of a helpful dialogue on diversity became a heated battle, one that quickly spread to the church.
Drawing on forty years of ministry experience, Tony Evans writes with a fearless and prophetic voice, probing to the heart of the issue and pointing to God’s Word as the solution. Kingdom Race Theology helps people and churches commit to restitution, reconciliation, and responsibility. His penetrating and practical ideas will help pastors and church leaders sort through the conflicting theories, finding sensible solutions in the form of individual and collective action plans. Christians can work together across racial lines to repair the damage done by a long history of racial injustice.
Reviews
There are no reviews yet.