- View cart You cannot add that amount to the cart — we have 6 in stock and you already have 6 in your cart.
Scientific Advertising : Original Classic Edition
$14.95
The essential guidebook on how to make your marketing and advertising more profitable–faster.
You already have a great product or service–how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
*Create a winning personality for your ads
*Incentivize people to buy without using sensationalism or empty rhetoric
*Strategically incorporate visual design elements into ads
*Harness the power of coupon advertising, product sampling, and direct-mail marketing
*Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781640954250
ISBN10: 1640954252
Claude Hopkins
Binding: Trade Paper
Published: January 2023
Publisher: Sound Wisdom
Print On Demand Product
Related products
-
Kingdom Disciples : Heavens Representatives On Earth
$16.00Add to cartThe missing key to Christianity in America
There is a missing key in Christianity today. It is a critical key, and its absence has led to weak believers, disintegrating families, ineffective churches, and a decaying culture. Without the full use of this key, we lack the tools needed to fully live as heaven’s representatives on earth.
That missing key is discipleship. In Kingdom Disciples, Tony Evans outlines a simple, actionable definition of discipleship to help the church fulfill its calling. Readers will learn:
*What a disciple essentially is
*What a disciple cares about
*How to be a disciple and make disciples
*What discipleship looks like in community
*What the impact of discipleship on the world should beKingdom disciples are short supply, and the results are legions of powerless Christians attending powerless churches, resulting in a powerless presence in the world. The power, authority, abundance, victory, and impact God has promised will only come about when we understand and align ourselves with His definition of discipleship.
It is the goal of this book Kingdom Disciples to call believers and churches back to our primary, divinely ordained responsibility to be disciples and make disciples. Only when we take seriously this assignment will the world see heaven at work on earth. Will you accept the assignment?
Useful for base material in a course on discipleship.
-
Praying Through The Names Of Jesus
$14.99Add to cartAre You Making the Most of Praying Jesus’ Names?
In the Bible, names are significant–an important window into who someone is. The names of Jesus give us rich insight and deeper understanding of His power, His sacrifice, and His love for us.
In Praying Through the Names of Jesus, Dr. Tony Evans serves as your guide as you learn what it means to call on all of Jesus’ names. As you get to know the significance and power of His many names in Scripture and what they reveal about His character, you will experience an even closer relationship with the Savior.
Through devotions and prayers, you will meet Jesus as Immanuel, Prince of Peace, Lamb of God, Great High Priest, and Son of God. Draw nearer to Jesus and transform your prayer life as you petition His names every day!
-
Your Comeback : Your Past Doesnt Have To Determine Your Future
$16.99Add to cartMoses Was a Murderer…
Rabab was a harlot….
Jacob lied…
Jonah rebelled…
Esther was a diva.These and other Bible heroes were far from perfect. They failed, they sinned, they deceived…and yet each of them had a dramatic comeback and were used of God beyond their richest imagination. The Bible isn’t the only source of “comeback” stories. Life is full of such dramatic turnarounds. Whether it’s a sports team coming from behind to win an upset or a late blooming student who wins the scholarship, or….your life story, God delights in arranging for comebacks.
Like the Biblical and contemporary examples told in The Comeback, your future can include an amazing comeback story. Popular pastor and Bible teacher, Dr. Tony Evans offers hope by pointing you to the good news that God loves to use less than perfect people. If you’re less than perfect, you qualify!
“It is definitely not too late for you. God has a purpose, a destiny, and a goal for your life. Don’t go backward on Him now. You’ve come too far. You can’t change your past regardless of how much you may want to. But your past does not have to determine your future.” Dr. Tony Evans
-
Praying Like A Kingdom Hero
$14.99Add to cart“Faith is confidence in what we hope for and assurance about what we do not see. This is what the ancients were commended for.”-Hebrews 11:1-2
Like the Bible heroes found in Hebrews 11, you’ll face hardships in life where all you can do is cry out to your Heavenly Father. For those trials, Praying Like a Kingdom Hero will help you seek God’s providence and peace with a heart of worship, wisdom, and willingness to follow His plan for your life.
In this companion to Kingdom Heroes, Dr. Tony Evans will show you how to pray like those praised by God. He’ll guide you through prayers that let you humbly approach God with your fears and desires, seeking a spirit of Christ-centered endurance that will carry you to victory.
When the winds of chaos blow turmoil into your life, God remains your perfect refuge. Praying Like a Kingdom Hero encourages you to seek God through conversation with Him, confident that He’ll enact His perfect will through life’s imperfect circumstances.
Reviews
There are no reviews yet.