Scientific Advertising : Original Classic Edition
$14.95
The essential guidebook on how to make your marketing and advertising more profitable–faster.
You already have a great product or service–how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
*Create a winning personality for your ads
*Incentivize people to buy without using sensationalism or empty rhetoric
*Strategically incorporate visual design elements into ads
*Harness the power of coupon advertising, product sampling, and direct-mail marketing
*Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781640954250
ISBN10: 1640954252
Claude Hopkins
Binding: Trade Paper
Published: January 2023
Publisher: Sound Wisdom
Print On Demand Product
Related products
-
Power Of Preaching
$14.99Add to cartThe No-Nonsense Preaching Manual Every Pastor Needs
The first book in the Kingdom Pastor’s Library from Tony Evans, The Power of Preaching will help you be faithful to the Word of God and preach with power and conviction. From the practice of preparation to learning to choose subjects wisely, this book offers brings you a preaching education from one of the most trusted and effective voices in ministry. It also includes important lessons on:
*Bible study methods & expository preaching
*The development and use of illustrations
*The cadence of deliveryLearn the essentials of preaching a powerful message from the gifted, veteran pastor, Tony Evans.
The Kingdom Pastor’s Library is a series of books that brings you a concise, complete pastoral philosophy and training from Tony Evans.
Faithful. Powerful. Practical. Become a Kingdom Pastor today.
-
Praying Through The Names Of Jesus
$14.99Add to cartAre You Making the Most of Praying Jesus’ Names?
In the Bible, names are significant–an important window into who someone is. The names of Jesus give us rich insight and deeper understanding of His power, His sacrifice, and His love for us.
In Praying Through the Names of Jesus, Dr. Tony Evans serves as your guide as you learn what it means to call on all of Jesus’ names. As you get to know the significance and power of His many names in Scripture and what they reveal about His character, you will experience an even closer relationship with the Savior.
Through devotions and prayers, you will meet Jesus as Immanuel, Prince of Peace, Lamb of God, Great High Priest, and Son of God. Draw nearer to Jesus and transform your prayer life as you petition His names every day!
-
Divorce Care : Hope Help And Healing During And After Your Divorce
$15.99Add to cartDivorce. More than half of all marriages end in this painful way-even among church-goers; chances are, you or someone you know has been through it. That’s why Steve Grissom founded DivorceCare(R) and has now partnered with Kathy Leonard to write DivorceCare. This 365-day devotional offers help and healing, focusing on thirteen core issues people going through divorce must face. Dozens of today’s most-respected and well-known Christian leaders and psychologists-including Kay Arthur, Dr. Tim Clinton, Dr. David Seamonds, Dr. H. Norman Wright, Dr. Tony Evans-have contributed writings, making this a thoughtful, Christ-centered volume. Complete with insight and personal testimonies from those who have found healing in the midst of their pain, this book is an encouraging gift for anyone struggling with divorce, no matter what stage they may currently be going through.
-
Your Comeback : Your Past Doesnt Have To Determine Your Future
$16.99Add to cartMoses Was a Murderer…
Rabab was a harlot….
Jacob lied…
Jonah rebelled…
Esther was a diva.These and other Bible heroes were far from perfect. They failed, they sinned, they deceived…and yet each of them had a dramatic comeback and were used of God beyond their richest imagination. The Bible isn’t the only source of “comeback” stories. Life is full of such dramatic turnarounds. Whether it’s a sports team coming from behind to win an upset or a late blooming student who wins the scholarship, or….your life story, God delights in arranging for comebacks.
Like the Biblical and contemporary examples told in The Comeback, your future can include an amazing comeback story. Popular pastor and Bible teacher, Dr. Tony Evans offers hope by pointing you to the good news that God loves to use less than perfect people. If you’re less than perfect, you qualify!
“It is definitely not too late for you. God has a purpose, a destiny, and a goal for your life. Don’t go backward on Him now. You’ve come too far. You can’t change your past regardless of how much you may want to. But your past does not have to determine your future.” Dr. Tony Evans
Reviews
There are no reviews yet.