R E D Marketing
$14.99
Cree campaas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologia transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipoteticas que suenan sensatas y adopte el enfoque sistematico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevo a cabo para dirigir Taco Bell y KFC a un crecimiento de dos digitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudara a todos los miembros de su empresa a comprender que funciona realmente para impulsar el crecimiento sostenible de la marca y el exito empresarial.
En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rapidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el metodo R.E.D. (Relevancia, Facilidad, Distincion).
Su metodologia simple no requiere terminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:
*Relevancia: es relevante para el mercado?
*Facilidad: es facil de acceder y utilizar?
*Distincion: Se destaca de la competencia?
Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaos en todo el mundo con los ultimos descubrimientos en marketing, neurociencia y economia del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 paises, su marca puede establecer y lograr una verdadera campaa de marketing revolucionario usando R.E.D. Marketing.
R.E.D. Marketing
Create innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.
Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.
In 2011, Greg Creed had just been eleva
in stock within 3-5 days of online purchase
SKU (ISBN): 9781400247073
ISBN10: 1400247071
Greg Creed | Ken Muench
Binding: Trade Paper
Published: June 2023
Publisher: Groupo Nelson
Print On Demand Product
Related products
-
Experiencing God Together
$15.99Learn to Love Well When You Give Love Away
Jesus has empowered you to be His hands and feet to others. And you don’t have to go far to be Jesus to others. You can share His life and love with the people you meet every day.
In Experiencing God Together, Dr. Tony Evans demonstrates how you can be a channel of God’s blessings to others. Whether you are learning to love those around you, providing hospitality for strangers, or offering forgiveness to those who harm you, Scripture offers instruction for how you can show God’s love for others as you live in community.
When you give God’s love away to others through tangible acts, you will experience His presence in new and meaningful ways.
Add to cartIn stock
-
MacArthurs Quick Reference Guide To The Bible
$24.99Study the Bible Deeply, Faithfully, and Effectively
There is a big difference between simply reading the Bible and studying the Bible well, so it transforms your life. That difference often boils down to having the right resources not just to read but to understand and apply what you are reading to your life.
In MacArthur’s Quick Reference Guide to the Bible, noted pastor and teacher John MacArthur takes you through the key aspects of the Bible. This valuable companion to reading the Bible has been prepared to help you develop good Bible-reading habits and a better understanding of the depth and breadth of God’s Word.
For all 66 books in the Bible it highlights:
*Author and date
*Key people
*Background and setting
*Key doctrines
*Key aspects of how God’s character is illustrated
*How Christ can be found in that book
*Key words in the book
*Quick overview with a brief outline of contents
*Historical notes about what else what happening in the world when the book was written
*Frequently asked questions about the book
*Questions for reflectionOther valuable features include :
*”How We Got the Bible” section
*”How to Study the Bible” section
*”Chronology of the Bible” section
*Appendix with Quick Notes on Theology
*Chronology of Old Testament Patriarchs and Judges
*Chronology of Old Testament Kings and Prophets
*Timeline of the Ministry of Jesus Christ
*Index of Key WordsFilled with the fruit of decades of study and teaching MacArthur’s Quick Reference Guide to the Bible is an essential tool for anyone who wants to seriously study the Bible deeply, faithfully, and effectively.
Add to cartin stock within 3-5 days of online purchase
-
Life Lessons From Matthew (Student/Study Guide)
$14.99The Max Lucado Life Lessons series continues to be one of the bestselling study guide series on the market today. This updated edition of the popular New Testament and Old Testament series will offer readers a complete selection of studies by Max Lucado. Intriguing questions, inspirational storytelling, and profound reflections will bring God’s Word to life for both individuals and small-group members. Each session now includes a key passage of Scripture from both the NIV (formerly NCV) and the NKJV, and the guides have been updated to include content from Max’s recent releases (2007-2016).
Add to cartin stock within 3-5 days of online purchase
-
Tony Evans Bible Commentary
$35.00Tony Evans is one of the most influential church leaders of our time and has been faithful in his effective proclamation of the Gospel for over 50 years. He is senior pastor of Oak Cliff Bible Fellowship in Dallas, TX and founder of The Urban Alternative, a ministry which promotes a kingdom agenda philosophy designed to enable people to live all of life underneath the comprehensive rule of God.
The Tony Evans Bible Commentary includes an introduction to each Bible book followed by passage-by-passage exposition of the entire Bible by Dr. Tony Evans. In addition, there is a special front matter section with introductory resources. The insights in this commentary will help explain God’s Word in a fresh way. Applying these truths will empower readers to have transformed lives that then transfer the values of the kingdom of God to others.
The Tony Evans Bible Commentary features the highly readable, highly reliable text of the Christian Standard Bible(R) (CSB). The CSB stays as literal as possible to the Bible’s original meaning without sacrificing clarity, making it easier to engage with Scripture’s life-changing message and to share it with others.
Add to cartIn stock
Reviews
There are no reviews yet.