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  Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands-logos, advertising, imagery, communications-directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.

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  5 Dysfuncions Of A Team

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  In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.

  Kathryn Petersen, Decision Tech’s CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni’s utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight.

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  Seeing Is Believing

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  Take a look around your workplace and try to find the following items: A statement of business objectives. I think it’s in that pile by the copy machine. A schedule of divisional goals. Everyone got that e-mail last year. Clear performance standards. They’re in the employee handbook. Team workflow documents. On the bulletin board, sticking out from under the first aid sign. Regular communication and motivation from management to employees. We have the quarterly meeting, and we send out memos. Stop. Is the information your employees need every day truly accessible? Just because it’s there doesn’t mean it’s present. When information is hard to find, outdated, nebulous, or incomplete, the effect is profound. If they can’t see it, it’s as good as nonexistent. The fact is, the visual elements in a workplace have a tremendous impact on execution, morale, and productivity. And it’s not just about information access. A visually dynamic workplace energizes employees, builds pride and ownership, and conveys the strength and currency of the organization. Design and graphics, art and color, sculpture and dimension — all have profound effects. Far from simply prettying up the office, your organization needs to create an environment of visual stimuli that convey goals and expectations, that engender a collaborative attitude, and most important, that cannot be ignored. This book represents a milestone in the science of workplace design. Whereas there are countless approaches for improving the comfort factor of work environments through color, lighting, furniture, and spatial flow, Seeing Is Believing is the first book to link visual elements directly to specific organizational objectives and individual tasks. The authors have created a step-by-step plan for creating and implementing a Visual Management program in any environment. You’ll learn how to create a dynamic VM system that: Replaces information overload with information sharing and dramatically improved workflow Seamlessly incorporates clear information exchange into an aesthetically pleasing and energizing workplace that will make people want to come to work Resonates with workers of every generation, whether they identify with Life magazine or MTV Enhances relationships not only among employees, but also with customers, business partners, investors, and the public Ensures uniform understanding of crucial requirements and desired outcomes Seeing Is Believing features many examples of how VM has improved perfor

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  Survival Guide For Working With Bad Bosses

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  Being saddled with a terrible supervisor can turn even the best job into a nightmare. Unfortunately, not every boss is the great symbol of managerial perfection one would hope for. In fact, more people than not consider themselves stuck with a “bad boss.” But short of remaining miserable or quitting a job, what can be done about it? A Survival Guide for Working with Bad Bosses provides readers with savvy, practical advice for coping with managers and supervisors who are mean, incompetent, unethical, and worse. The book includes powerful strategies for not only working with — but thriving under — such bad boss types as: * The Great Betrayers — how to defend yourself against a corporate backstabber * The Know-Nothing Bosses — what to do when a boss is clueless * The Bad Communicators — how to respond when a boss is consistently unclear Whether a boss is high-strung, incompetent, or a power-mad tyrant, this book has the solution.

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