Brand Real : How Smart Companies Live Their Brand Promise And Inspire Fierc
$18.95
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands-logos, advertising, imagery, communications-directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814439265
ISBN10: 0814439268
Laurence Vincent
Binding: Trade Paper
Published: March 2012
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
Related products
-
Our Love Is Here To Stay
$21.99Marriage is full of changing seasons-some bright with promise, others more challenging. Strong marriages require daily maintenance-and a strong, mutual commitment to the God who enables us to love and persevere.
Designed to help you pray and consider God’s Word together, each devotion offers practical, biblically grounded advice that will encourage you to deepen your relationship with God and draw closer to each other.
“It is our hope that God will use these daily devotions to help you enhance the spiritual, emotional, and personal development of your marriage relationship. Then you, too, will be able to look with confidence into the future and say, ‘Our Love Is Here to Stay!'”
Add to cartOnly 1 left in stock (additional units can be purchased)
-
Kingdom Family Devotional
$18.40This new devotional from Dr. Tony Evans and his son Jonathan Evans will provide both single and married parents with a resource tool to maximize those family devotional times, such as the dinner hour or bedtime. The family virtues-based devotional provides 52 separate topics, one for each week of the year, and five devotionals within each topic that will guide devotional times Monday through Friday. This is a wonderful way to build a spiritually strong family week by week, day after day-a perfect way to head into the weekend. Topics range from the basics of the faith-such as salvation, spiritual warfare, prayer, forgiveness, and discipleship-to essentials of living as followers of Christ: money, prayer, family, friends, and priorities. The subject matter is simplified so even young children can grasp important concepts. This is a perfect resource for busy families.
Add to cartIn stock
-
Boundaries Updated And Expanded Edition (Expanded)
$19.99This New York Times bestselling and award-winning book helps readers set healthy boundaries in order to be the loving people God created, and now offers a whole new chapter.
Are you in control of your life?
Christians often focus so much on being loving and giving that they forget their own limits and limitations. Have you ever found yourself wondering: Can I set limits and still be a loving person? How do I answer someone who wants my time, love, energy, or money? Why do I feel guilty when I consider setting boundaries?
In this Gold Medallion Award-winning book and New York Times bestseller, Drs. Henry Cloud and John Townsend give you biblically based answers to these and other tough questions, and show you how to set healthy boundaries with your parents, spouses, children, friends, coworkers, and even with yourself. This updated and expanded edition specifically addresses boundaries in the digital age, online dating, single parenting, and the workplace.
Boundaries are personal property lines that define who you are and who you are not, and influence all areas of your life – physically, mentally, emotionally, spiritually.
Unpacking ten laws of boundaries, Drs. Cloud and Townsend show you how to bring new health to your relationships. You’ll discover firsthand how sound boundaries give you the freedom to walk as the loving, giving, fulfilled individual God created you to be.
Add to cartIn stock (additional units can be purchased)
-
MacArthurs Quick Reference Guide To The Bible
$24.99Study the Bible Deeply, Faithfully, and Effectively
There is a big difference between simply reading the Bible and studying the Bible well, so it transforms your life. That difference often boils down to having the right resources not just to read but to understand and apply what you are reading to your life.
In MacArthur’s Quick Reference Guide to the Bible, noted pastor and teacher John MacArthur takes you through the key aspects of the Bible. This valuable companion to reading the Bible has been prepared to help you develop good Bible-reading habits and a better understanding of the depth and breadth of God’s Word.
For all 66 books in the Bible it highlights:
*Author and date
*Key people
*Background and setting
*Key doctrines
*Key aspects of how God’s character is illustrated
*How Christ can be found in that book
*Key words in the book
*Quick overview with a brief outline of contents
*Historical notes about what else what happening in the world when the book was written
*Frequently asked questions about the book
*Questions for reflectionOther valuable features include :
*”How We Got the Bible” section
*”How to Study the Bible” section
*”Chronology of the Bible” section
*Appendix with Quick Notes on Theology
*Chronology of Old Testament Patriarchs and Judges
*Chronology of Old Testament Kings and Prophets
*Timeline of the Ministry of Jesus Christ
*Index of Key WordsFilled with the fruit of decades of study and teaching MacArthur’s Quick Reference Guide to the Bible is an essential tool for anyone who wants to seriously study the Bible deeply, faithfully, and effectively.
Add to cartin stock within 3-5 days of online purchase
Reviews
There are no reviews yet.