X And Y Of Buy
$14.99
Men and women are different. The plumbing is different; the wiring is different. Not better or worse, just different. To say this in the post-feminist corporate arena has been political suicide. But the science has confirmed that men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy and consume products and services. As a sales, advertising or marketing professional understanding these differences is the key to your success. As a child, you were taught The Golden Rule: treat others as you would like to be treated. But as you grew up, it became evident (often on the school playground) that half of the others-those of the opposite sex-don’t respond well to being treated the way that you want to be treated. If you still are treating the other half of your customers the way you want to be treated you are likely missing half (or more) of your market and leaving half (or more) of your sales on the table. To increase sales, you must understand what uniquely drives your customers, male and female, and maximize your options for communicating with them. Whether you sell tangible products like cars and homes or intangible products like financial services or business solutions, read on. Understanding the inherent perceptions, motivations and emotions specific to the X and the Y chromosomes is the most powerful way to increase revenue.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781595559715
ISBN10: 159555971X
Elizabeth Pace
Binding: Trade Paper
Published: March 2010
Publisher: HarperCollins Leadership
Print On Demand Product
Related products
-
Women Of The Bible
$16.99Based on the bestselling book coauthored with Ann Spangler, Women of the Bible, this study edition includes an introduction to each woman, major Scripture passages, study materials, and cultural backgrounds. There are fifty-two studies, one for each week of the year. Newly gathered study aids include helpful charts as well as a complete listing of all women of the Bible, with pertinent Scripture references. Space is included to record your thoughts and insights.
Each timeless biblical story mirrors the challenges and changes today’s women face. Through understanding these women’s lives, this easy-to-use study resource will help you discover the God behind their stories-and yours.
Add to cartin stock within 3-5 days of online purchase
-
Power Of Preaching
$14.99The No-Nonsense Preaching Manual Every Pastor Needs
The first book in the Kingdom Pastor’s Library from Tony Evans, The Power of Preaching will help you be faithful to the Word of God and preach with power and conviction. From the practice of preparation to learning to choose subjects wisely, this book offers brings you a preaching education from one of the most trusted and effective voices in ministry. It also includes important lessons on:
*Bible study methods & expository preaching
*The development and use of illustrations
*The cadence of deliveryLearn the essentials of preaching a powerful message from the gifted, veteran pastor, Tony Evans.
The Kingdom Pastor’s Library is a series of books that brings you a concise, complete pastoral philosophy and training from Tony Evans.
Faithful. Powerful. Practical. Become a Kingdom Pastor today.
Add to cartIn stock
-
Life Lessons From Matthew (Student/Study Guide)
$14.99The Max Lucado Life Lessons series continues to be one of the bestselling study guide series on the market today. This updated edition of the popular New Testament and Old Testament series will offer readers a complete selection of studies by Max Lucado. Intriguing questions, inspirational storytelling, and profound reflections will bring God’s Word to life for both individuals and small-group members. Each session now includes a key passage of Scripture from both the NIV (formerly NCV) and the NKJV, and the guides have been updated to include content from Max’s recent releases (2007-2016).
Add to cartin stock within 3-5 days of online purchase
-
Divorce Care : Hope Help And Healing During And After Your Divorce
$15.99Divorce. More than half of all marriages end in this painful way-even among church-goers; chances are, you or someone you know has been through it. That’s why Steve Grissom founded DivorceCare(R) and has now partnered with Kathy Leonard to write DivorceCare. This 365-day devotional offers help and healing, focusing on thirteen core issues people going through divorce must face. Dozens of today’s most-respected and well-known Christian leaders and psychologists-including Kay Arthur, Dr. Tim Clinton, Dr. David Seamonds, Dr. H. Norman Wright, Dr. Tony Evans-have contributed writings, making this a thoughtful, Christ-centered volume. Complete with insight and personal testimonies from those who have found healing in the midst of their pain, this book is an encouraging gift for anyone struggling with divorce, no matter what stage they may currently be going through.
Add to cartin stock within 3-5 days of online purchase
Reviews
There are no reviews yet.