Preaching And The 30 Second Commercial
$29.00
At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience’s attention-and keep it.
Believing that preaching can benefit from advertising’s laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.
Examples of these lessons include:
– Sharpening one’s analysis to understand the congregation better
– Encoding a message so that listeners can decode it for their individual lives
– Understanding how the form of the sermon leads to greater or lesser effectiveness
– Building the sermon around imagery and narrative
in stock within 3-5 days of online purchase
SKU (ISBN): 9780664265441
ISBN10: 0664265448
O. Wesley Allen | Carrie LaFerle
Binding: Trade Paper
Published: February 2021
Publisher: Westminster John Knox Press
Print On Demand Product
Related products
-
Power Of Preaching
$14.99Add to cartThe No-Nonsense Preaching Manual Every Pastor Needs
The first book in the Kingdom Pastor’s Library from Tony Evans, The Power of Preaching will help you be faithful to the Word of God and preach with power and conviction. From the practice of preparation to learning to choose subjects wisely, this book offers brings you a preaching education from one of the most trusted and effective voices in ministry. It also includes important lessons on:
*Bible study methods & expository preaching
*The development and use of illustrations
*The cadence of deliveryLearn the essentials of preaching a powerful message from the gifted, veteran pastor, Tony Evans.
The Kingdom Pastor’s Library is a series of books that brings you a concise, complete pastoral philosophy and training from Tony Evans.
Faithful. Powerful. Practical. Become a Kingdom Pastor today.
-
Women Of The Bible
$16.99Add to cartBased on the bestselling book coauthored with Ann Spangler, Women of the Bible, this study edition includes an introduction to each woman, major Scripture passages, study materials, and cultural backgrounds. There are fifty-two studies, one for each week of the year. Newly gathered study aids include helpful charts as well as a complete listing of all women of the Bible, with pertinent Scripture references. Space is included to record your thoughts and insights.
Each timeless biblical story mirrors the challenges and changes today’s women face. Through understanding these women’s lives, this easy-to-use study resource will help you discover the God behind their stories-and yours.
-
Tony Evans Bible Commentary
$35.00Add to cartTony Evans is one of the most influential church leaders of our time and has been faithful in his effective proclamation of the Gospel for over 50 years. He is senior pastor of Oak Cliff Bible Fellowship in Dallas, TX and founder of The Urban Alternative, a ministry which promotes a kingdom agenda philosophy designed to enable people to live all of life underneath the comprehensive rule of God.
The Tony Evans Bible Commentary includes an introduction to each Bible book followed by passage-by-passage exposition of the entire Bible by Dr. Tony Evans. In addition, there is a special front matter section with introductory resources. The insights in this commentary will help explain God’s Word in a fresh way. Applying these truths will empower readers to have transformed lives that then transfer the values of the kingdom of God to others.
The Tony Evans Bible Commentary features the highly readable, highly reliable text of the Christian Standard Bible(R) (CSB). The CSB stays as literal as possible to the Bible’s original meaning without sacrificing clarity, making it easier to engage with Scripture’s life-changing message and to share it with others.
-
Life Lessons From Matthew (Student/Study Guide)
$12.99Add to cartThe Max Lucado Life Lessons series continues to be one of the bestselling study guide series on the market today. This updated edition of the popular New Testament and Old Testament series will offer readers a complete selection of studies by Max Lucado. Intriguing questions, inspirational storytelling, and profound reflections will bring God’s Word to life for both individuals and small-group members. Each session now includes a key passage of Scripture from both the NIV (formerly NCV) and the NKJV, and the guides have been updated to include content from Max’s recent releases (2007-2016).
Reviews
There are no reviews yet.