Preaching And The 30 Second Commercial
$29.00
At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience’s attention-and keep it.
Believing that preaching can benefit from advertising’s laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.
Examples of these lessons include:
– Sharpening one’s analysis to understand the congregation better
– Encoding a message so that listeners can decode it for their individual lives
– Understanding how the form of the sermon leads to greater or lesser effectiveness
– Building the sermon around imagery and narrative
in stock within 3-5 days of online purchase
SKU (ISBN): 9780664265441
ISBN10: 0664265448
O. Wesley Allen | Carrie LaFerle
Binding: Trade Paper
Published: February 2021
Publisher: Westminster John Knox Press
Print On Demand Product
Related products
-
Kingdom Heroes : Building A Strong Faith That Endures
$18.40Add to cartAre you living by faith?
Daily, each of us must choose between giving in to the world’s pressure to trust in ourselves, or yielding to God’s desire for us to hand control over our lives to Him. While following God’s directions when you don’t see immediate results can be difficult, the payoff will always be tremendous.
Join Dr. Tony Evans as he looks at those who are in the Bible’s Hall of Faith–Old Testament heroes such as Abraham, Noah, and Rahab, who let God lead their lives–and how their journeys can help you understand what it means to walk in faith. In Kingdom Heroes, you will discover how you can…
*commit to giving God your very best in everyday life
*use trials as opportunities to strengthen your faith
*leave a strong spiritual foundation for the generations that follow youAre you ready to leave the world behind and follow Him? Kingdom Heroes will motivate you to stop relying on your own strength and experience God’s unlimited power in your life.
-
Life Lessons From James
$14.99Add to cartDo your Monday actions reflect your Sunday worship? How about your claims to faith? Is your life full of noticeable changes and actions? James, the half-brother of Jesus, wasn’t impressed with talk. He knew that a life of faith was all about actions that revealed a difference in a person’s life. For him, it was not that works save the Christian, but that they mark the Christian. In his letter, he boldly deals with practical issues of faith not bound by culture or place. He shows the importance of living a genuine life of faith. His message is bare-knuckled as he encourages, challenges, and confronts, offering practical words and admonitions to live out our faith.
The Life Lessons with Max Lucado series brings the Bible to life in twelve lessons filled with intriguing questions, inspirational stories, and poignant reflections to take you deeper into God’s Word. Each lesson includes an opening reflection, background information, an excerpt of the text (from the New International and New King James versions), exploration questions, inspirational thoughts from Max, and a closing takeaway for further reflection. The Life Lessons series is ideal for use in both a small-group setting or for individual study.
-
Case For Christ (Revised)
$19.99Add to cartIs there credible evidence that Jesus of Nazareth really is the Son of God?
Retracing his own spiritual journey from atheism to faith, Lee Strobel, former legal editor of the Chicago Tribune, cross-examines a dozen experts with doctorates from schools like Cambridge, Princeton, and Brandeis who are recognized authorities in their own fields.
Strobel challenges them with questions like, How reliable is the New Testament? Does evidence for Jesus exist outside the Bible? Is there any reason to believe the resurrection was an actual event?
Winner of the Gold Medallion Book Award and twice nominated for the Christian Book of the Year Award, Strobel’s tough, point-blank questions read like a captivating, fast-paced novel. But it’s not fiction. It’s a riveting quest for the truth about history’s most compelling figure.
The new edition includes scores of revisions and additions, including updated material on archaeological and manuscript discoveries, fresh recommendations for further study, and an interview with the author that tells dramatic stories about the book’s impact, provides behind-the-scenes information, and responds to critiques of the book by skeptics. As The Case for Christ and its ancillary resources approach 10 million copies in print, this updated edition will prove even more valuable to contemporary readers.
-
Divorce Care : Hope Help And Healing During And After Your Divorce
$15.99Add to cartDivorce. More than half of all marriages end in this painful way-even among church-goers; chances are, you or someone you know has been through it. That’s why Steve Grissom founded DivorceCare(R) and has now partnered with Kathy Leonard to write DivorceCare. This 365-day devotional offers help and healing, focusing on thirteen core issues people going through divorce must face. Dozens of today’s most-respected and well-known Christian leaders and psychologists-including Kay Arthur, Dr. Tim Clinton, Dr. David Seamonds, Dr. H. Norman Wright, Dr. Tony Evans-have contributed writings, making this a thoughtful, Christ-centered volume. Complete with insight and personal testimonies from those who have found healing in the midst of their pain, this book is an encouraging gift for anyone struggling with divorce, no matter what stage they may currently be going through.
Reviews
There are no reviews yet.