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$17.99
Las empresas saben como crecer? Como pueden crear productos que estan seguros de que los clientes quieren comprar? Puede la innovacion ser mas que un juego de exito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generacion, Christensen revoluciono los negocios con su innovadora teoria de la innovacion disruptiva. Ahora, el va mas alla, ofreciendo nuevas y poderosas ideas.
Despues de aos de investigacion, Christensen ha llegado a una conclusion critica: Los clientes no compran productos o servicios; ellos los “contratan” para hacer un trabajo. Comprender que hace que los clientes “contraten” un producto o servicio, hara que cualquier empresa puede mejorar su historial de innovacion, creando productos que los clientes no solo quieran contratar, sino que pagaran precios mas altos para llevarlos a sus vidas; por ejemplo: Amazon, Intuit, Uber, Airbnb y Chobani, por nombrar solo algunos. Pero este libro no se trata de celebrar estos exitos, se trata de predecir nuevos.
Este libro establece cuidadosamente el marco provocativo de Christensen, que proporciona una explicacion completa de la teoria y por que es predictivo, como usarlo en el mundo real y, lo mas importante, como no desperdiciar la informacion que proporciona.
Competing Against Luck
Companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a successful game? Professor Clayton Christensen of the Harvard Business School has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen has come to a critical conclusion: Customers don’t buy products or services; they “hire” them to do a job. Understanding what makes customers “hire” a product or service will help any company improve its innovation record, creating products that customers not only want to hire, but will pay higher prices to bring into their lives; for example: Amazon, Intuit, Uber, Airbnb and Chobani to name just a few. But this book isn’t about celebrating these successes, it’s about predicting new ones.
This book carefully lays out Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world, and most importantly, how not to waste the information it provides.
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SKU (ISBN): 9781400343218
ISBN10: 1400343216
Language: Spanish
Clayton Christensen | Taddy Hall | Karen Dillon
Binding: Unknown
Published: September 2023
Publisher: Harper Collins Publishers
Print On Demand Product
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