Canarios Empresariales – (Spanish)
$12.99
Los administradores estan preocupados. Y deben estarlo. Las companias Fortuna 500 despidieron mas gente de la que contrataron en las ultimas dos decadas. Las bancarrotas y los fraudes abundan. En el tumultuoso ambiente de los negocios de la actualidad, los administradores quieren una guia que sea apropiada y concisa, una metafora unica y memorable y que se salga de lo comun. Precisamente eso es lo que Canarios empresariales conjuga. Hay una escasez de libros de negocios que ofrecen esa guia. Se necesita un tema oportuno, una metafora pegajosa y una mercadotecnia fuera de lo comun. Eso es lo que Canarios empresariales presenta. El libro ofrece una guia practica, alertandoles a los administradores cuando sus negocios estan yendose a pique. Hace un siglo los mineros colgaban jaulas para canarios en sus tuneles. Los pajaritos se callaban cuando un gas venenoso penetraba en la mina, dando a los trabajadores un aviso del peligro que se avecinaba. De la misma manera que los canarios protegian a los mineros, los conceptos de negocios en Canarios empresariales protegeran a los negocios alertando a los ejecutivos y a los administradores cuando sus negocios esten por enfrentar serios problemas. El libro presenta cinco capitulos vitales que revelan cinco de los peligros mas comunes en los negocios, y cada leccion esta acompanada por una historia basada en el abuelo del autor y su trabajo en la industria del carbon, junto con un ” aviso preventivo de canario” aplicable para cada tema.
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SKU (ISBN): 9780881138948
ISBN10: 0881138940
Language: Spanish
Gary Sutton
Binding: Trade Paper
Published: October 2005
Publisher: Groupo Nelson
Print On Demand Product
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