1st In Thirst
$19.95
Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald’s and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it’s a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company’s history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink’s first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade’s iconic status once and for all — the ubiquitous Gatorade bath and the Michael Jordan “Be Like Mike” endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner’s circle at NASCAR events — where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what “deep-down body thirst” was, a team of univer
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814410950
ISBN10: 0814410952
Darren Rovell
Binding: Trade Paper
Published: September 2005
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
Related products
-
Power Of Jesus Names Interactive Workbook (Workbook)
$9.99Add to cartWhat’s in a Name?
His name holds the power to heal and lift up. It comforts the brokenhearted. Jesus is a powerful name, but it’s not the only one the Son of God is known by.
This companion to Dr. Tony Evan’s The Power of Jesus’ Names DVD introduces you to many new facets of Jesus and His nature that are revealed by each of His names. Full of in-depth scriptural research and enriched by Dr. Evan’s relatable storytelling and practical application, you’ll find valuable insights through…
*questions that promote reflection and conversation
*relevant Scripture passages for reflection and discussion
*activities for further personal study and growthWhether in a group or on your own, you will come to a more intimate understanding of who Jesus is and what He came to do for you as you journey through The Power of Jesus’ Names.
-
Experiencing God Together
$15.99Add to cartLearn to Love Well When You Give Love Away
Jesus has empowered you to be His hands and feet to others. And you don’t have to go far to be Jesus to others. You can share His life and love with the people you meet every day.
In Experiencing God Together, Dr. Tony Evans demonstrates how you can be a channel of God’s blessings to others. Whether you are learning to love those around you, providing hospitality for strangers, or offering forgiveness to those who harm you, Scripture offers instruction for how you can show God’s love for others as you live in community.
When you give God’s love away to others through tangible acts, you will experience His presence in new and meaningful ways.
-
Kingdom Race Theology
$11.99Add to cartThe 2020 murder of George Floyd ignited a racial firestorm throughout America, provoking lament and grief over a long history of tragedy. The widespread protests gave way to a heated discussion about terms such as systemic racism, white privilege, and Critical Race Theory, all framed by the slogan “black lives matter.” The beginnings of a helpful dialogue on diversity became a heated battle, one that quickly spread to the church.
Drawing on forty years of ministry experience, Tony Evans writes with a fearless and prophetic voice, probing to the heart of the issue and pointing to God’s Word as the solution. Kingdom Race Theology helps people and churches commit to restitution, reconciliation, and responsibility. His penetrating and practical ideas will help pastors and church leaders sort through the conflicting theories, finding sensible solutions in the form of individual and collective action plans. Christians can work together across racial lines to repair the damage done by a long history of racial injustice.
-
Kingdom Encounters : Experiencing More Of God When Life Hurts
$16.00Add to cartMany faithful church-goers often feel like something is missing. Perhaps you need more than a daily devotional or small group discussion. Perhaps you feel like you’re just going through the motions. What all Christians need for the spiritual journey is a vibrant life-changing kingdom encounter.
Dr. Tony Evans identifies kingdom encounters as powerful moments when we connect with God beyond information and through experience. In Kingdom Encounters, Dr. Evans explores how the faithful characters of Scripture encountered God–and were forever changed. As we see in the lives of these characters, these moments often occur in the middle of conflicts and trials when we least expect it. Dr. Evans’ hope for you is that, “you realize that when things are going left, you feel trapped and God seems absent, that you are probably right where God wants you in order to experience a life-altering kingdom encounter.” Join Dr. Evans as he explores how these moments can bolster your faith, restore your hope, and make clear to you the face of our almighty God.
Reviews
There are no reviews yet.