O. Wesley Allen

Showing all 5 resultsSorted by latest

• 

  Preaching And The 30 Second Commercial

  $29.00

  At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience’s attention-and keep it.

  Believing that preaching can benefit from advertising’s laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.

  Examples of these lessons include:

  – Sharpening one’s analysis to understand the congregation better

  – Encoding a message so that listeners can decode it for their individual lives

  – Understanding how the form of the sermon leads to greater or lesser effectiveness

  – Building the sermon around imagery and narrative

  Add to cart
• 

  Preachers Bible Handbook

  $47.00

  When it comes to understanding a passage in the Bible, context is everything. What historical events surround a book’s composition? What larger literary unit is a given passage part of? What central themes explored by the book touch on the verses in question? If we don’t know the answer to questions like these, we are ill-prepared to speak to-and especially preach about-a passage’s meaning. The Preacher’s Bible Handbook aims to meet this need for extra help in preparing the sermon. Essays on each of the biblical books introduce the most relevant historical, literary, and theological facts about the book. Each is designed to aid the preacher in setting the stage for a sermon on any passage in the Bible.

  Add to cart
• 

  Preaching In The Era Of Trump

  $14.99

  Now more than ever, it’s time to preach.

  The election of Donald Trump left countless faith leaders across the country speechless. Now that he is president, silence must give way to prophetic preaching.

  Christians have long debated whether politics should be addressed from the pulpit. Following Donald Trump’s controversial, divisive rise to power and the sweeping changes his fledgling administration has already proposed, that s no longer a question political preaching will be the order of the day, even for pastors who try to steer clear of controversy. It s up to preachers to make the church great again by leading it to embrace and embody God s concern for those whose lives are at stake in a Trump administration. Veteran teacher, preacher, and author Wes Allen offers a blueprint for addressing current events through a Gospel lens, persuasively and pastorally without engaging in divisive, antagonistic rhetoric.

  Add to cart
• 

  Matthew

  $26.00

  In this book Wes Allen draws together the strengths of these two approaches into a new genre of homiletical and teaching resource with a focus on the Gospel according to Matthew. Matthew will not only be an essential classroom resource to help students learn to link text and sermon, it will also help congregational leaders develop exegetically informed cumulative preaching and educational experiences focused on but not limited to the lections in Matthew.

  With liturgical sensitivity and exegetical skill, Allen provides a unique preaching resource that will build biblical literacy by assisting both preachers and listeners in understanding Matthew’s Gospel as a whole, not just as a collection of vaguely related stories.

  Add to cart
• 

  Homiletic Of All Believers

  $32.00

  Preaching, says professor and author O. Wesley Allen Jr., should be considered as a form of conversation. The church, after all, is a community of conversation that exists in part to interpret God’s purposes for the world and to participate in those purposes. The idea of the sermon as a conversation, then, is not simply a style or form of preaching but an integral expression of the nature and purpose of the church. Allen proposes that the sermon should take on the character of a conversation with the congregation. The preacher does this by incorporating an exploration of a text, doctrine, or situation with the give-and-take among different voices that marks genuine conversation. Through attentive listening to multiple voices in the Bible, Christian tradition, congregation, and beyond, the preacher seeks to help the congregation come to the most adequate interpretation of God’s presence and purposes. Allen also proposes that sermons themselves, over weeks and months, can and should be in conversation with each other, thereby having a cumulative effect over time. Allen not only proposes this new concept of preaching but also carefully demonstrates its practical application. This helpful book for clergy and seminary students includes sample sermons.

  Add to cart